Campaign Tracking and Analytics


 

Campaign Tracking

The types of analytics captured depend on the types of campaigns in play. Examples of measured analytics:

Search Marketing:
  • Conversions
  • Visits
  • Click Thru Rate
  • Abandonment Rate
Emailing Marketing:
  • Open Rate
  • Bounce Rate (Hard & Soft)
  • Click Thru Rate
  • Spam Report Rate

 

 

Web Marketing Campaign Tracking and Analytics

Do you know your Return on Investment (ROI) for all your web marketing activities?

Can you track the amount you spend on each strategy and the direct contribution to your sales that strategy has?

How can you determine where to adjust your web marketing if you are not measuring these elements in detail?

The short answer is that you can't.

If you are not collecting metrics on your specific campaigns, then your strategy is to just spend marketing dollars and see if "it" works.

There is a better way ... a much better way.

An effective web marketing strategy provides you with details to measure the effectiveness of each specific marketing campaign.

If you are frustrated with your current web marketing results or looking for a partner to help get your site to the next level, we’d like to speak with you.

"Know which online dollars are working for your business."

Contact Us